The fridge is usually the appliance that is most commonly accesses in the home. If your home has children, you have probably already attached the school lunch calendar into the fridge to keep tabs on what is happening. Or you may have put your chores list there, or your social calendar.
Whichever the case, the fridge door becomes one of the vital communications avenues within the house. Meaning that as a small business company, there is a great opportunity for you to build up awareness of your brand and your solutions, by providing a magnetized calendar for the fridge.
These magnetic fridge calendars take a variety of distinct forms. The first type is a 3×5 calendar with twelve pages and with a magnetic backing in which the backing has your business card and all your contact info over it. The second is a bigger one that has a dry erase board on the surface of the magnet which the client can be able to write on. Additionally, it has a grid 5 months’ worth of boxes onto it, so that they could write down the calendar information that is relevant to them. On top it has your logo and business name. These magnetic calendars may be used for decades, and are inclined to get taken by individuals to place on record cabinets or either side of the desks in the office in addition to used as magnetic refrigerator calendars in the home.
From your perspective, these are similar to obtaining personalized directories right where people may see them if they are looking for something that needs to be scheduled. The traditional businesses which use this kind of calendars are printing offices at which clients are tracking longterm deadlines, physicians’ offices for tracking appointments, and automobile repair places for scheduled maintenance and tune-ups.
Your fridge calendar needs to have your company’ name, telephone number, website, and address. Fax numbers are great for magnets intended to target different companies, doctor’s offices and dental clinics might not require them to get patients.
When presenting your company’s information, always keep in mind that readability is necessary. Do a print outside and check it out at work from a reasonable distance. Ensure it may be read on arm’s reach because that is where it will most likely be sitting.
The final step is delivering them to your clients. You can simply hand them out at the office, or mail them out with the latest statement. If you invoice frequently, give them out in the invoices of the last months of the year or very early in the year. If there are chances with your regional Small Business Development Council Sessions to get them spread them, then this would be a great business to business style opportunity.